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Concept

Nord Clinic

A concept redesign for a private clinic. Calm service instead of banners and a waiting-room queue.

Nord ClinicBook

Private clinic

Calm care, no corridor queue

Book a visitDoctors

Today

3 openings

Wait

Under 10 min

Format

Concept

Stack

Next.js · Tailwind · next-intl

Problem

The problem. A regional private clinic spoke in discounts and stock smiles. Patients could not tell the office from a public waiting room, and dropped the booking form on the second screen.

On screen. Few blocks: the offer, two quiet facts (openings today, wait time), one “Book a visit” button. Doctors are a secondary path, not a promo carousel. The form stays short: name, phone or messenger, slot.

Why this. A clinic sells trust, not “30% off until Friday.” This is a study, not a billed launch — how Stilltype shows craft before the first live clients.

Approach

  • · Space and large type instead of stock medicine photography
  • · Booking as the primary CTA, not a promo carousel
  • · Sage palette instead of “hospital blue”
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